Greenwashing Uncovered: How to Spot False Eco Claims in Everyday Products

As sustainability becomes a selling point, more brands are jumping on the “green” bandwagon. But not all eco-friendly labels are created equal. Greenwashing is the practice of making a product seem environmentally friendly when it’s not.

Common Greenwashing Tactics

• Vague terms: “All-natural”, “eco-friendly”, “green” without specifics
• Distracting visuals: Leaves, Earth imagery, and green fonts to imply sustainability
• Hidden trade-offs: A recyclable bottle, but with a non-recyclable cap
• Lack of certifications: No third-party verification (like FSC, GOTS, B Corp)
• Minimal impact claims: “Now with 10% less plastic” (when still mostly plastic)

How to Protect Yourself as a Consumer

• Read the label: Look for materials, ingredients, and certifications
• Research the brand: Transparency is key—check their sustainability page
• Think lifecycle: Consider how the product is made, used, and disposed of
• Be skeptical of buzzwords: If it sounds too vague or too good, it probably is

What Truly Green Brands Do

• Publish life-cycle assessments
• Offer end-of-life programs (like recycling or refills)
• Prioritize supply chain ethics and local production
• Make verifiable, honest claims

In a world full of noise, a well-informed buyer is a brand’s best accountability partner.